The social media site has teamed up with companies to develop special filters, which allow you to try on the product in real time.
They shared in a post: "Use of augmented reality (AR) is growing among people and businesses. In fact, The Boston Consulting Group (BCG) estimates that more than 80 million people in the US engage with AR on a monthly basis and BCG expects this number to grow to more than 120 million by 2021.2 From try-on product experiences to immersive filters for games and movies, AR enables people to connect with your business and products in new ways.
"Now, with the introduction of AR ads in Facebook News Feed, people can experiment with your brand's AR camera effects in just one click from your ad. And by incorporating calls-to-action within the camera experience, people can seamlessly go from engaging with your product - such as trying on a lipstick shade or exploring a new game - to making a purchase or installing an app.
"Michael Kors was the first brand to test AR ads in News Feed, enabling people to try on a pair of sunglasses and make a purchase based on their experience. Later this summer, we will begin testing AR ads with some additional advertisers such as Sephora and others in fashion accessories, cosmetics, furniture, gaming and entertainment, and we plan to roll out AR ads more broadly to other industries over the course of the year."
The full release of it will coincide with shopping for the festive period.
They added: "Each year, nearly half of consumers begin their holiday shopping before the end of October.1 For marketers, this means planning for the busiest shopping season of the year long before people start making their shopping lists. That's why we're introducing new tools to help marketers capture people's attention on mobile, where they expect to find the same rich, visual inspiration as they would see in a store window. We're adding new ways to help you engage with customers on mobile, encourage product discovery and drive sales online and in stores this holiday shopping season."