Collinson's recent study has revealed that 73 per cent of people are keen to ensure their next trip away focuses on their mental wellbeing after a tough year amid the coronavirus pandemic.
And travellers are also worried about their physical wellbeing, with over four fifths (81 per cent) of people admitting that the coronavirus pandemic has made them more aware of their physical health.
When it comes to booking some time away, over two thirds (67 per cent) of people feel that travel in the coming months will be more stressful owing to the current health crisis.
David Evans, joint CEO at Collinson, said: "The importance of mental health on the journey is perhaps surprising but equally a welcome insight into what travellers are looking for as the travel recovery continues to gain ground with new testing and vaccination regime. This is a way for the travel industry to look at its offering to consumers, allowing travel brands to understand what consumers want and what the industry needs to act on to rebuild traveler confidence ... It is well-established that the travel industry has been devastated by the pandemic, impacting everything from trade and economic growth, to hundreds of thousands of jobs in the industry worldwide. While there are some positive signs for travel sector recovery, the only way to make it a success is to understand existing traveler needs and fears, and how these have been compounded by the pandemic. It's so important the travel industry recovers, and even more important that it’s able to do so in a collaborative and informed way."