A survey by Travelport has found that 60 percent of users would feel lost without their digital devices whilst 43 percent like to be able to switch off from social media when they're on their holidays.
The report also revealed the world's first Digital Traveller Rankings, which saw India come out of top for being the country with the most digitally-advanced travellers. Worked out by the main indicators of digital usage for travel-related purposes, it was found that Indian residents use smartphones for booking and boarding planes the most, whilst 82 percent of people admitted to preferring digital boarding passes. India was swiftly followed by China, Indonesia and Brazil in the Digital Traveller Rankings.
Gordon Wilson, President and CEO of Travelport, said: "These findings demonstrate the significance of digital tools for travelers before and during their journeys. They highlight the need for the $7.6 trillion global travel and hospitality industry to adapt continually to provide responsive, relevant and timely services for customers.
"Whether young or old, and in whichever continent, providing relevant and timely digital tools and content is no longer an accessory but an essential means of reaching and satisfying the modern traveler from the moment they search to the moment they return from their trip. Travelport's platform stands ready to provide the industry with the means to do this. As a technology company and as a world leader in digital and mobile capabilities, we aim to make the experience of selling, buying and managing travel continually better."