The Visa Business and Economic Insights Global Travel Study conducted with Oxford Economics has found that, due to their increased affluence, residents of Asian Pacific countries are heading to further out destinations and taking more time off for their holidays.
It is Singaporean travellers who are most likely to opt for longhaul travel (52 per cent) whilst in Indonesia (38 per cent) and India (13 per cent), regional travel has become increasingly popular too.
Glenn Maguire, principal Asia Pacific economist at Visa, said: "Travel patterns are changing among Asia-Pacific consumers. As household income growth continue to outpace economic growth in most countries in the region, overseas travel is not only becoming more common, people are also travelling more often and looking at further destinations such as Europe and the US.
"As more Asia-Pacific consumers begin exploring beyond their national borders, these present opportunities as well as challenges for the tourism industry including travel providers and infrastructure operators including airports, hotels and attractions.
"Our analysis shows that China's major cities have emerged as key Asia-Pacific destinations. This highlights the fact that China is becoming an increasingly important inbound market, as well as providing the majority of outbound tourist flows. This trend will continue as tourism infrastructure in China develops further. Outside of Asia-Pacific, international destinations for Haj pilgrimage often marks the first international trip made by Asia-Pacific's emerging travelling class."