In a study by Mintel, 61 per cent of those surveyed admitted they found their trip to be more adventurous when heading abroad alone, whilst 45 per cent also believed there is a stigma surrounding travelling alone. However, 60 per cent of respondents said there was "widespread belief" that the travel industry isn't very good at catering for solo trips.
The report reads: "Solo travel can be promoted as a dynamic and rich alternative, offering unique opportunities for exploration and discovery. It is entering the mainstream but there is still a lingering feeling that holidaying alone carries a stigma, and a widespread belief that the travel industry does not cater for well solos."
However, solo travel is becoming increasingly popular, with 17 per cent of adults taking a trip on their own in the last five years, rising two percentage points on the previous year.
John Worthington, Mintel's senior travel analyst, said: "From our research, the top things that solo holidaymakers are looking for are rooms with no single supplement, advice on safe places to go and 24-hour contact with a travel company. In the groups market, escorted tours have the largest potential for expansion."
Whilst Alistair Campbell, managing director of solo travel specialist, Just You added: "The Mintel research mirrors what we are seeing in our bookings and what are customers are saying to us. Just You already has in place what solo travellers are looking for; all our customers get their own room with no supplement to pay."