The American fighter will take on WBC super lightweight champion Devin Haney in New York later this month and thinks that he is the most recognisable star in the ring.

Garcia told DAZN: "This is the time, I feel like I am stepping into my prime. I feel like in my heart, I am the face of boxing.

"I say that, because of my upside and how I can make anything have a higher reach. People don’t even just talk about my boxing, they talk about my life. If I walk wrong and they record that I am going to go viral for some reason. So I think I am just that guy now."

Despite his popularity, Garcia is yet to win a world title during his career although he thinks his appeal to the masses makes him a bigger draw than the likes of Mexican icon Saul 'Canelo' Alvarez.

He said: "I touch places that Canelo can’t touch and I touch places no fighter right now can touch – just me. I am a marketing machine and I have the will to be the best at everything I do."

Garcia is an underdog against Haney but is looking to "solidify" his status as one of the sport's leading figures with a title triumph.

He said: "Will this fight solidify me as a world champion - yes. Do I need that? Yes. Am I going to do this? Yes. That is just a bonus, but it also signifies he is the face of boxing."