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Snapchat launches AR Pride floats

Snapchat's lens creators have created the world's first AR Pride floats.

The video-sharing platform has teamed up with GSN's Digital Pride and AMV BBDO for the colourful digital displays featuring a series of characters, including the Pride Parrot, so the LGBTQ+ community can enjoy the annual festival from their homes, gardens and anywhere socially distanced.

The Digital Pride Festival Floats are set for release on August 1, to coincide with when the legendary Brighton Pride would have taken place.

Official Lens Creator, Joshua Keeney - who channelled his alter ego 'Neptune' for the float - believes technology will have a positive impact on the Pride festivals of the future.

He said: "[it's] an opportunity to create not just a Pride that brings people together in the present when we can't be together - but also a Pride of the future. One that embraces technologies and new mediums for exploring and celebrating identity."

Clara Bacou, the Official Lens Creator behind the playful Pride Parrot agreed: "Being part of the Pride and Digital Pride floats campaign brings me a lot of joy. The experiences I have had growing up attending this festival are some of my favourite memories. ...I'm so fond of this idea of being able to heighten the love online with AR and lift anyone who may be physically separated from larger communities or festivals to still share who they are and have their moment to celebrate."

GSN launched Digital Pride back in 2014, and millions and millions of people have gotten involved, with over 240 countries taking part.

Scott Nunn, co-founder of Digital Pride and GSN, said: "Digital Pride was the first totally online Pride festival. We have always found innovative ways LGBT+ people around the world can connect and take part. The new Snapchat floats are a fantastic example of that. They are a great way of celebrating our community and making it visible online. And that's so important, particularly for people who are still struggling with their sexuality or who can't attend an IRL Pride. We are looking forward to continuing to work with the amazing people at AMV and Snapchat to take the spirit of Pride to even more people in the months and years to come."

The app's users can also use the 'Sticking with Pride' Digital Pride GIPHY stickers, which launched over the weekend when London Pride would have taken place.

40 million people viewed the badges of honour.

To experience the floats search 'DigitalPride Float' on Snapchat, or open directly via the float snapcodes within the platform. Live from August 1.

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