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Snapchat to rival TikTok with new music feature

Snapchat is getting a similar music feature to rival app TikTok.

Users will be able to use songs in the background of their video similarly to TikTok, after they secured a deal with labels including Warner Music Group, Warner Chappell, Universal Music Publishing Group.

On receiving a clip, they will be able to swipe up to find the artwork, song title and artist name.

They can then click on the "Play This Song" button, which launches the song onto their choice of Spotify, Apple Music, or SoundCloud.

The new feature is to be tested in the US, Australia, New Zealand, and Canada, later this year.

Meanwhile, the Snapchat Mini in-App mediation experience with Headspace recently went live.

The new feature on the video platform sees mindfulness experts give free meditation sessions daily.

Speaking about joining forces with meditation service Headspace, Snapchat said: "During times of stress, connecting with friends and having moments of relaxation and mindfulness, have never been more important -- and by putting resources front and center where friends already meet and share, we hope Snap's Headspace feature will provide a safe space for friends to practice meditation and mindfulness exercises, and use these new tools to send encouraging messages to positively boost friends in need."

Other Snap Minis include Let's Do It, to make quick decisions with friends, and the Prediction Master, "an interactive messaging experience that allows Snapchatters to test each others' knowledge of what may happen in the future".

In March, Snapchat launched Here For You, "in light of the additional stress and anxiety people are experiencing due to COVID-19".

Here For You features "safety resources from local experts when Snapchatters search for certain topics, including those related to anxiety, depression, stress, grief, suicidal thoughts, and bullying.

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