The social media giant has opened on new AI tools being launched for support and content enforcement across its Facebook and Instagram apps.

In a press release, Meta said: "Over the next few years, we’ll be deploying these more advanced AI systems across our apps once we’ve seen them consistently perform better than our current methods of content enforcement, transforming our approach. "As we do this, we’ll reduce our reliance on third-party vendors for content enforcement and focus on strengthening our internal systems and workforce. "While we’ll still have people who review content, these systems will be able to take on work that’s better-suited to technology, like repetitive reviews of graphic content or areas where adversarial actors are constantly changing their tactics, such as with illicit drugs sales or scams."

Meta has explained how users will be able to use the AI assistant initially on Facebook to report scams, impersonation accounts and problematic content, as well as making it easier to find out why your content was taken down, as well as filing appeals.

The team said: "The Meta AI support assistant is a major step in our work to deliver stronger support on our apps.

"In fact, among people who have provided feedback, the majority report a positive experience with the Meta AI support assistant.

"It’s rolling out now in all languages supported by Facebook and Instagram for support topics."

Meta says that early tests on the AI systems suggest they can "reduce the chance that scammers trick people into giving away their login details, ultimately finding and mitigating 5,000 scam attempts per day that no existing review team had caught before".

They have also been able to "reduce user reports of the most impersonated celebrities by over 80 percent", as well as catch double the amount of "violating adult sexual solicitation content than our review teams", and "decreasing the rate of mistakes" by well over half.

They added that despite embrace new technology, "people will remain at the centre" of their approach.

Meta explained: "AI can help us move faster and operate at scale, but it doesn’t replace human judgment — it helps us apply it more consistently across billions of pieces of content on our platforms.

"Experts will design, train, oversee, and evaluate our AI systems, measuring performance and making the most complex, high‑impact decisions.

"For example, people will continue to play a key role in how we make the highest risk and most critical decisions, such as appeals of account disablement or reports to law enforcement."