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Dating app Sonder is happy to making it difficult to sign up

Dating app Sonder is happy to making it difficult to sign up

Sonder wanted to shun the "format of existing dating apps" in favour of MySpace nostalgia.

The new dating app - founded by London-based quartet Mehedi Hassan, Helen Sun, Lenard Pratt, and Hannah Kin - feels more like Pinterest or MySpace than a job application.

The team do use AI to suggest matches by analysing screenshots of profiles, but there are no plans for profile-generation tools.

Mehedi told TechCrunch: “I think at that point, it loses the human touch of it.

“So even though we’re probably losing out on hundreds of users, and there’s a lot of friction setting up the profile, we want to make sure it’s an actual person putting their own effort in to make that profile, because I think that also acts as an indicator of how much effort you’re actually interested in putting into your connections.”

Meanwhile, Helen noted that with many existing dating apps, "the intention is lowering the barrier to entry and improving access, allowing for introverts to meet a bunch of people easily".

She added: “Those intentions were really good at the beginning, but based on the way those apps have evolved, I think it’s become a very monotonous thing, and people are suffering from burnout because there’s a loss of authenticity.”

Instead of people using their profile to reveal mundane "controversial" opinions, Sonder - which is yet to secure funding - has opted for totally unstructured profiles.

On the app, users are instead urged to build something closer to a collage or mood board. Sonder has also started organising more unusual in-person events like a Performance Male Content, or Speed Drawing, while the app can be used for romantic and platonic connections.

Helen explained: “We have recurring events, because it’s nice when regular people come back.

“It’s emulating run clubs in some way, where you have this reoccurring opportunity to meet people, but there is no pressure in that sense that you have to make it work the first time that you see someone.”

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