The feature - which was launched in June to celebrate gay pride and fight for LGBTQ rights - was part of the company's "unwavering commitment to equality and diversity", but it appears there is a limit as the design has been blocked in Russia, where those in the LGBTQ community still face severe discrimination.
As discovered by iOS developer Guilherme Rambo, the pride face is "hardcoded not to show up if the paired iPhone is using the Russian locale."
The revelation comes after users on both Reddit and the Apple support forum questioned the lack of a pride watch face in Russia.
According to The Verge - who used an iPhone running the iOS12 beta - the face disappears once the user switches to the Russian locale.
Eight years ago, Russia implemented a 'gay propaganda' law, despite the European Court of Human Rights ruling that is reinforces prejudice and encourages homophobia.
People found guilty of what is deemed offensive speech can face jail time and fines, which could be why the company is avoiding the legal issue.
Similarly, Apple's special pride Apple Watch strap - which raised money for LGBTQ advocacy organisations - also isn't sold in Russia.