The Japanese firm unveiled a number of new products at the 2019 CES Show in Las Vegas on Monday (07.01.19), including the immersive live music technology that allows users to feel like they are rocking out at the front row or side of stage at a concert of their choice from the comfort of the sofa.
Sony has partnered with select Live Nation Clubs and Theatres to capture audio from from gigs from the likes of The Wombats, AJR, Good Charlotte, Chris Lane, Jorja Smith and Kodaline, with more set to be announced.
360 Reality Audio provides a 3D sound field, powered by Sony's object-based spatial audio technology.
Sony plans to make the 360 Reality Audio available on their Bluetooth headphones in the future, and on music streaming services Deezer, nugs.net, Qobuz, and TIDAL.
Kichiro Kurozumi, Head of Branding and Product Planning Division of Sony Video & Sound Products Inc., commented: "We are very proud of this collaboration between Live Nation, the world leader in live entertainment, and Sony, a company that is working with creators and artists to pursue the frontiers of music capability."
This will make it possible for us to provide lovers of live music with a new and highly-realistic music experience. Our 360 Reality Audio will create new music content that can deliver an excitement like being at Live Nation's concert halls. We are committed to working with Live Nation to create a new age that will transform the way music fans enjoy music."
Steve Garrigan, lead singer of the Irish rock band Kodaline, said of listening back to his own concert using the 360 Reality Audio: "Listening to our live concert through the new 3D technology is the closest I've ever come to actually being in the audience at a Kodaline show, it's unlike anything I've ever experienced before."
Terri Liebler, VP, Live Nation Media & Sponsorships, added: "We are always exploring innovative ways to extend the live music experience for fans and artists. Sony's new 360 Reality Audio will truly provide fans a lifelike live music."
Sony will also be developing iconic branded art installations at Live Nation venues in the US including, Los Angeles' Hollywood Palladium and the House of Blues in Chicago.