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Jade Bird joins forces with Microsoft Surface for the RE:Surface project

Microsoft Surface has teamed up with British artist Jade Bird to launch the RE:Surface project.

In a bid to support the thousands of artists and musicians who have had their livelihoods taken away from them, with tours cancelled, the tech giant is giving them the chance to revive axed shows and interact with their fans in a new way.

Jade is the first artist set to try out the "more immersive digital experience" with her fans.

On May 29 from 8.30pm BST, music-lovers can tune in for her live-stream via mixer.com/resurface, where participants will be able to interact with the "performance, visuals, the music and the artist in real-time."

Jade said: "My entire tour was cancelled six weeks ago and from that point everything changed for me as an artist.

"I've had to completely update my approach to getting my music out there.

"I'm a singer-songwriter and my tech skills aren't the best, which is why the RE:Surface project is so good for me.

"I'm really excited about the gig on the 29th May and I can't wait to see what it looks like in rehearsals next week."

As per a press release, the "RE:Surface Blueprint is a resource of 'how to guides, Q&As and workshops which deconstructs every element of the gig production, pre-show prep as well as the live show itself to help both emerging artists building their fan base from their bedroom or established acts signed to independent labels."

Jade added: "Microsoft has created a concept and a blueprint that's really easy to use and it means I can continue to do what I do best, but collaborate with a number of other creative people who can evolve my gigs, taking them to a whole new level."

Director of UK & Ireland Category Management Consumer Devices, Kate Wright said: "In these challenging times thousands of artists have had to cancel gigs, tours and effectively some have had to place their careers on hold. While many UK artists were the first to engage with their audiences online through live streaming we knew there was a way that Microsoft Surface could help connect the creative community and unlock their creativity to take their rehearsals and performances to a different level.

"By pairing the power and creative potential of every Microsoft Surface device, the RE:Surface project will not only help artists to resurface cancelled gigs but we'll help them to achieve more than they thought might be possible through the creation of a new way of interacting with their audience during live, virtual performances."

The RE:Surface project has been developed using Microsoft Surface technologies.

Tune in to watch the first Re:Surface live event here https://mixer.com/resurface at 8.30pm (BST) on May 29.

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