The hotel chain behind the likes of The Holiday Inn, Staybridge and Hotel Indigo has been working with the tech giant to create new customer experiences within the IHG One Rewards mobile app.

Jolie Fleming, Chief Product and Technology Officer, IHG Hotels and Resorts, said: "Working with Google Cloud as an AI innovation partner, we're making trip planning easier and more interactive for prospective travelers. Our customized travel planner will use GenAI to help people discover destinations among our more than 6,000 IHG hotels across 19 brands in over 100 countries. Soon, guests will use the IHG One Rewards mobile app as a true mobile travel companion to build a full itinerary and book hotels in a few taps."

Bosses at Google are confident that IHG is "reimagining" how consumers interact with brandswith the new venture and promised that the move was an example of "raising the bar"when it comes to digital services.

Thomas Kurian, CEO at Google Cloud: "IHG is not only reimagining how people travel, but also how people interact with brands. his implementation of generative AI combines Google's technical expertise with IHG's commitment to service, raising the bar for how the hospitality industry thinks about guests' digital experiences."