At the 32nd edition of Arabian Travel Market (ATM) - which was held in Dubai from 28 April to 1 May 2025 - the Dubai Department of Economy and Tourism (DET) announced that the city has welcomed 5.31 million international visitors from January to March which is a 3 per cent year-on-year increase compared to the same period in 2024.

Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing (DCTCM), part of DET, said: "Consolidating the growth registered in back-to-back record years and solidifying Dubai’s ascent as a global tourism leader, the robust performance of the city’s tourism sector in the first quarter of 2025 is a testament to the visionary leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and the commitment of all stakeholders across the tourism ecosystem.

"The sustained growth of the tourism sector, highlighted at ATM, has been vital not only through its direct economic impact, but also as a pathway to investment, talent, and business development in the city. Strategically aligned with the long-term objectives of the Dubai Economic Agenda, D33, we have worked to achieve our goals through a multi-pronged approach—enhancing global visibility with dynamic marketing campaigns and strengthening collaborations with key domestic stakeholders and international partners. As we move forward through 2025, we remain committed to making Dubai the world’s best city to visit, live, and work in."