Figures from online travel agency Thomas Cook show a surge in package holidays leaving on the traditionally unlucky date of 13 February, as couples prioritise value and flexibility over old-fashioned fears. Rather than flocking to classic romantic capitals such as Paris or Rome, travellers are opting for affordable city breaks and short-haul escapes, with Dublin emerging as the most popular Valentine’s Day destination of all.
The Irish capital topped Thomas Cook’s rankings for Friday 13 February departures, beating a string of well-known romantic favourites. Budapest, Prague and Krakow also proved popular, highlighting a shift towards lively, good-value European cities, while Paris ranked last among the top six destinations.
Based on booking volume, the most popular Friday 13 February destinations for 2026 are Dublin, Budapest, Prague, Krakow, Sharm el-Sheikh and Paris.
The data suggests that Brits are rewriting the Valentine’s rulebook. Instead of splurging on once-in-a-lifetime trips to traditionally romantic cities, many couples are choosing destinations that offer atmosphere, culture and affordability, with the option to travel at short notice.
Last-minute travel is playing a significant role in the trend. Thomas Cook said that 64 per cent of all Friday 13 February departures were booked within three months of travel, underlining growing demand for flexible plans and spontaneous getaways. Short breaks continue to dominate, with 30 per cent of travellers booking three-night city escapes, while a further 23 per cent opted for longer seven-night holidays, often in warmer destinations.
The shift also reflects a broader change in how couples approach Valentine’s Day. Rather than focusing on a single romantic evening, many are using the occasion as an excuse to get away together, whether for a long weekend in Europe or a winter sun break further afield.
Jaime Thompson, Head of Inventory and Trading at Thomas Cook, said: “This Valentine’s Day, customers are throwing superstition out the window and focusing on great-value getaways instead. Friday 13th may have an unlucky reputation, but for many couples it’s proving the perfect date to escape, whether that’s a fun city break in Dublin or some winter sun further afield.”
With affordability and ease now driving travel decisions, the data suggests that romance does not always mean roses in Paris. For many British couples, a lively city break, a good deal and the chance to travel together matter far more than the date on the calendar.
