The line-up includes some of the UK’s best-known Merlin attractions, from Chessington World of Adventures Resort and LEGOLAND Windsor Resort to Thorpe Park, the London Eye and SEA LIFE London Aquarium. Running throughout the May half term break from 23 to 31 May 2026, the campaign is designed to help families enjoy memorable experiences without long travel times or complicated planning.

One of the biggest new additions for 2026 is the World of PAW Patrol at Chessington World of Adventures Resort. Families will be able to join their favourite rescue pups on the UK’s first ‘Drifter’ ride, take flight on Skye’s Helicopter Heroes and ride the family coaster Chase’s Mountain Mission.

Meanwhile, LEGOLAND Windsor Resort will celebrate its 30th anniversary with a giant 13ft LEGO birthday cake, a nostalgic new Miniland 1996 High Street and the energetic 30th Birthday Brick Bash show. Guests can also enjoy the reopening of Drench Towers, the UK’s largest water play structure.

For thrill-seekers, Thorpe Park will continue its adrenaline-fuelled season with major coasters including Hyperia, alongside Thorpe Park Lates from 23 to 25 May, extending opening hours until 9pm. The park’s new Launch Pad space will also offer guests a place to relax between rides.

Indoor attractions across London will provide alternatives for rainy days. Families can explore live shows at Shrek’s Adventure! London, discover more than 500 species at SEA LIFE London Aquarium or experience celebrity encounters and themed zones at Madame Tussauds London. Older visitors can also brave the theatrical scares of The London Dungeon.

The London Eye rounds out the experience with panoramic views across the capital, offering a calmer pace alongside the action-packed attractions.

Families looking to extend their visit can stay overnight at themed accommodation across the resorts, including PAW Patrol rooms at Chessington, LEGO-themed stays at LEGOLAND Windsor and Shark Cabins at Thorpe Park.