The NFL icon is involved in British football as a minority stakeholder at Championship side Birmingham City and thinks that the US team needs to produce a "phenom" if the sport in the country - which will co-host the World Cup in 2026 - is to rival the likes of NFL and basketball.

Brady told the Men In Blazers podcast: "I think the reality for most athletes in America is these other sports just become very dominant because of culturally what’s on television all the time. And what’s being talked about in the schoolyard ends up often being talked about American football, basketball, baseball, hockey.

"And it’s an amazing sport. It’s a global sport. It’s the biggest sport in the world. We all love it. And the reality is, you think about boxing, when there’s an American heavyweight, everyone in America is all in on it.

"And we need the youth in America in soccer. We need a young phenom like a Lamine Yamal, a young Lionel Messi, to take over. And I believe that there will be the most amazing kind of cultural revolution for soccer here in America.

"We love rooting for winners. We love rooting for the best of the best. The World Cup is coming to America in 2026. You can’t imagine the fanfare when that happens. Every stadium will be sold out. The American audience loves it."

Birmingham eased back to the Championship after winning the League One title with a record 111 points last term and Brady is confident that Blues can "build" on the success this term.

He said: "I think the goal is to build on what we did last season, even knowing that last season was what it was.

"But I think we set a new standard and expectation for how we should perform, so the competition is tougher, we are in the Championship. The games are harder, the players are better, and we need to step up in every area. It’s going to be a challenge.

"I think we’re building our conditioning for our competitive stamina, but again, the processes for what we accomplished last year will be very much the same."