The English golfer has three runners-up finishes at the event - including losing play-offs to Sergio Garcia in 2017 and Rory McIlroy last year - but insists that his past heartache gives him confidence going into his latest attempt to win the Green Jacket this week.
Rose told reporters: "I hope it [near-misses] only boosts my belief that I can go ahead and do it [win at The Masters]. I feel like I've pretty much done what it takes to win. I just haven't walked over the line. I feel like I've executed well enough to have done the job.
"From that point of view, I don't feel like I have to find something in myself to do something different - I truly believe that. I don't feel like it [Augusta National] owes me anything. I come here with a good attitude. I come here with it being a place that I enjoy."
Rose missed out on the title last year after a dramatic play-off loss to McIlroy but admits that his big regret was a poor third round that left him seven shots behind the victorious Northern Irishman heading into the concluding 18 holes.
The world number nine said: "When you realise you're that close, you can taste the victory. You know what it would feel like had it been the other way around. I could see what it felt like.
"I can see the celebrations. It all played out right in front of me. I kind of lived it as if I'd have won it, but obviously without any of the real positive emotion that goes with that, but I kind of sensed everything.
"I feel like Saturday afternoon is the missed opportunity, quite frankly. Saturday is the day I'm frustrated and mad about - 40 putts or 38 putts or something crazy like that. That was the day I lost it really, and then did a great job on Sunday - walked away on Sunday feeling like I gave it everything."