The new Snapchat Lenses will now track 18 joints across the whole body, building from an eight-joint 2D upper body tracking Lens template already available in Lens Studio - Snap's free AR creation tool - and offers a creative addition to new dance videos.
Snap have paired four Official Lens Creators with four Snap Stars to make custom, full body tracking Lenses that express their unique, creative styles.
Official Lens Creator Abbas Sajad said: "I built a Lens to complement Dixie D'Amelio's new song 'Be Happy'. The song is a reminder that you're in control of your own happiness, so we designed the Lens so that your movements control AR weather effects, which reflect different kinds of feelings. For example, when you're feeling down, you relate more to rain and dark clouds, while happiness feels more like a sunny day. So when you use the Lens and throw your hands in the air, the rain and dark clouds disperse, bringing in the bright sun. To keep the Lens natural, I drew all these effect animations by hand, frame by frame. It was great to collaborate with Dixie and we're happy with the final Lens, so I can't wait for people to try it!"
Jye Trudinger aka Jinnie The Wew worked with Jalaiah Harmon and said: "Jalaiah liked the concept of a Lens that followed and amplified your movements - so I took this concept and ran with it. We really wanted the colours to pop and be super vibrant, so we designed it to create a rainbow aura to emphasise your movements and grab the attention of someone watching this Lens in use.
"We also built the Lens to amplify any sudden stops in movement, so you can dance and pose to trigger the AR effect of a white silhouette into a colourful burst. It was awesome to collaborate with Jalaiah to share new ideas to elevate the quality of the Lens, and it was amazing to see the Lens come to life through her dance style."