The soda company has unveiled a collection of cans featuring some iconic characters from beloved Xbox games, as well as a limited edition new flavour.

The new Dark Cherry drink, which is based on Diablo IV, leads the way, while other classic flavours have been given a new design for the Wanta Fanta campaign.

For Call of Duty fans, there's Fanta Orange and Fanta Orange Zero, while HALO players will want to grab the themed Fanta Fruit Twist and Fanta Fruit Twist Zero cans.

Finally, World of Warcraft gamers will see the hit franchise take over the Fanta Lemon can.

Marina Nastyushenko, Fanta Brand Manager at The Coca-Cola Company, said: “We’re excited to unleash this partnership with Xbox by immersing fans across Great Britain in the worlds of their favourite games – teaming up with iconic characters and facing epic challenges to prove just how far they’ll go to get their Fanta back.

"We’re imagining a world where the irresistible taste of Fanta is so delicious, it pulls players into a multi-universe adventure – we can’t wait to see how fans respond to the challenges and new flavour.”

The special edition collection is launching this month, and starting on April 14, products in the collection unlock access to an exclusive consumer promotion.

Players can participate in a series of challenges within the gaming franchises, offering opportunities to win fantastic prizes, including Xbox Series S Consoles, Xbox Controllers, exclusive in-game rewards for those iconic franchises, and will also be able to attend unique events.

Marcos Waltenberg, GM Xbox Partnerships, added:

“This partnership with Fanta brings together two brands that thrive on creativity and self-expression.

“Together, we’re creating experiences that meet fans where they are and celebrate the joy of play – on screen and beyond.”

The Fanta and Xbox special edition collection will be available widely from April at key retailers, in 330 ml cans and 8 multipacks as well as 2L and 500 ml bottles with the Rewards Program rolling out in April 2026.