Craig Federighi, who serves as the tech giant's software engineering chief, has insisted the company's chatbot takes a deliberately different approach to those made by the likes of OpenAI and Google.
Without naming names, he told Mostly Human: “As you may know, if you use many of the existing chatbots, they’re really focused on engagement to a large degree.
"And sycophancy, right? They kind of want to pull you in.
"They might encourage you to reveal things about yourself, and then use that as a basis to establish a connection.”
Apple has made sure Siri is there for a purpose, but is "not into" taking things further.
He explained: "We view it quite the opposite.
"I mean, the way that we have designed Siri, Siri really wants to say ‘Listen, that’s not what I’m here for, right? I’m here to help you. I can help you get things done. I can help you learn about the world.’
"But if you try to engage Siri as a romantic partner, Siri’s not up for that. Siri’s 100 percent not into that.”
Meanwhile, the Apple chief also claimed that the tech company taking a privacy-first approach to AI and chatbots.
He explained: "I think it's a challenging thing for a lot of people to understand the distinction between what your iPhone knows and what, say, Apple as a company knows.
"Your iPhone is yours, right? Your data is yours, and it stays on your phone, and [under] your control, and Siri is using it for you.
"Apple doesn't get to know any of this stuff, and that is very different [from what] I think most players in the space [are doing], and I think super important.”