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Google to offer trial apps

Google is now letting Android users try apps before installing it.

Instant Apps allow developers to distribute their apps from a link shared via a message or social media offering a halfway point between native apps and mobile web, the TechCrunch reported.

Some of the apps Google listed include Skyscanner, NYTimes crossword puzzle, Buzzfeed, Onefootball, Red Bull TV and the UN's ShareTheMeal app.

Now all of these have a "Try It Now" button on their store listings to let Android users know they can test out the new app without actually installing it.

Instant Apps is set to go live in a pilot this January and Google announced a big change to the cut it takes from app subscriptions.

Previously, Google would take 30 per cent through the Play Store but now the search engine company has halved their intake taking only 15 per cent once a developer has retained the subscriber for longer than 12 months.

This new fee structure is set to start in January and matches the offer Apple revealed last year and the change is offered as an incentive for developers to move from one-off purchases to a subscription model.

This will also aim to lessen the motivation for subscription-based apps, such as Spotify, to sign up users outside the app store.

Google is also looking to enable a few more subscription focused features for developers including short free trials of at least three days.

The tech giant is also offering to notify developers when a user cancels their subscription and the ability to block access to a service until a payment renewal issue is resolved.

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