In a recent post on the tech giant's Chromium Blog, the search site has announced its next upgrade to Chrome will mean adverts that play automatically with sound will be blocked.
The update read: "As announced earlier, autoplay is now allowed only when either the media won't play sound, after the user clicks or taps on the site, or (on desktop) if the user has previously shown an interest in media on the site.
"This will reduce unexpected video playbacks with sound when first opening a web page."
Although it is only in the beta stage at the moment, there is no word on when this update will be officially pushed out but next month seems likely.
Speaking about the update Mounir Lamouri, a software engineer at Google, said: "Users watch and listen to a lot of media, and autoplay can make it faster and easier to consume on the web.
"However, one of the most frequent user concerns is unexpected media playback, which can use data, consume power, and make unwanted noise while browsing.
"To address this, Chrome will be making autoplay more consistent with user expectations and will give users more control over audio.
"Autoplay will be allowed when either the media won't play sound, or the user has indicated an interest in the media.
"This will allow autoplay to occur when users want media to play, and respect users' wishes when they don't.
"These changes will also unify desktop and mobile web behaviour, making web media development more predictable across platforms and browsers."