The 41-year-old billionaire CEO of the micro-blogging site has admitted he believes having "meaningful" conversations are much more valuable than the amount of followers a user has, compared to when the social media site was launched in 2006.
According to Metro.co.uk, he said: "Back then, we were not really thinking about all the dynamics that could ensue afterwards.
"That may have been right 12 years ago, but I don't think it is right today.
"I don't think that's the number you should be focused on. I think what is more important is the number of meaningful conversations you're having on the platform.
"How many times do you receive a reply?"
Jack's update on Twitter comes after it was announced the company are working to rid the app of fake accounts.
In July, they said: "As part of our ongoing and global effort to build trust and encourage healthy conversation on Twitter, every part of the service matters. Follower counts are a visible feature, and we want everyone to have confidence that the numbers are meaningful and accurate.
"Over the years, we've locked accounts when we detected sudden changes in account behavior. In these situations, we reach out to the owners of the accounts and unless they validate the account and reset their passwords, we keep them locked with no ability to log in."