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Snapchat adds lenses for dogs

Snapchat has released a series of filters for dogs.

The social media app has created a selection of lenses for their users' canine friends, a month after they made the same product available for cats.

The new rollout of lenses comes with the latest update for the photo and video-sharing app on Google Play and the App Store.

As well as being able to add a dog's face to their own, they can also get a butterfly or glasses on their dog.

Snapchat has also promised to release more additions to the dog lenses in the coming months.

The social media network is doing all it can to get people back using the app after this year saw a decline in the number of users.

In October, it was reported they lost two million daily active users over the last quarter.

2018 also saw Snapchat team up with major media outlets to bring short TV shows to the app.

They partnered with 17 UK media brands, including Sky News and VICE, to create mini series that last up to seven minutes long.

Remi Saad, head of international content partnerships at Snap, said the innovative idea came about as they noticed the 21 American shows already on Discover attracted 10 million monthly viewers globally and they feel it could have similar results with UK shows.

However, Snap do not fund the shows, instead offering advertising in the form of brief non-skippable placed ads, which is unusual for the app as they usually support the facility to skip content.

Saad said: "We see the investment strategy around shows is about bringing amazing content that people love into Snapchat too.

"We have seen great success with launching shows in the US... The format has proven it'll bring some great engagement."

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