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Amazon announces plans to shut online store in China

Amazon has announced that it's closing its online store in China.

The American multinational technology company has revealed its plans to shut its Far East marketplace by 18 July - after difficulty gaining a strong position in the country's market - although Chinese consumers will still be able to make purchases through the online retailer's sites in other countries.

According to iResearch Global, JD.com and Alibaba controlled 82% of the Chinese e-commerce market in 2018 meaning it was hard for Amazon to gain a strong foothold.

Amazon announced in a statement: "We are notifying sellers we will no longer operate a marketplace on Amazon.cn and we will no longer be providing seller services on Amazon.cn effective July 18."

A spokeswoman said for the e-commerce giant continued: "We are working closely with our sellers to ensure a smooth transition and to continue to deliver the best customer experience possible.

"Sellers interested in continuing to sell on Amazon outside of China are able to do so through Amazon Global Selling."

The company's choice to stop selling in China means it will no longer provide seller services through Amazon.cn.

It was first reported that Amazon planned to close its domestic marketplace in China by mid-July to focus on more lucrative businesses selling overseas goods and services.

The statement continued: "Over the past few years, we have been evolving our China online retail business to increasingly emphasise cross-border sales, and in return, we've seen very strong response from Chinese customers".

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