Fans can use their $JUV (Juventus Fan Tokens) to vote in the first poll to be held on the Socios.com platform straight away, deciding what new song they want their goals to be celebrated with after eight years of it being The Fratellis hit 'Chelsea Dagger'.
Fans can choose from a shortlist of Blink 182's 'All The Small Things', Blur's 'Song 2', House of Pain's 'Jump Around' and P.O.D's Boom.
Alexandre Dreyfus, CEO and Founder of Chiliz & Socios.com, said: "The goal celebration song is integral to the matchday experience. For eight years, Juventus fans watching the games live at the Allianz Stadium and following the action around the world, have celebrated to the same tune. Now they have the opportunity to choose the next crowd anthem. When Juventus fans decide on the new goal celebration song, they will make history by becoming the first supporters of any team to take part in the club-decision making process through Fan Tokens. That makes us incredibly proud.
"Our purpose, our 'raison d'être', is to give fans the chance to get closer to the clubs they love. There's 423 million Juventus fans around the world who now have that opportunity. And, as well as giving fans the chance to make their voice heard, we've also created a powerful new communication channel for the club, allowing them to better understand, recognise and reward their global fanbase. Voting begins today - Juventus fans who want to get involved and take part in the decision-making process should download Socios.com and get their Fan Tokens now."