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Instagram rolling out updates to monetise live-streams

Instagram is rolling out updates to enable influencers to make more money from their content.

The Facebook-owned social media app has announced that it will soon be possible to monetise IGTV videos, whilst there will be digital badges that fans can purchase through Instagram Live, merchandise sales via Instagram Shopping, plus Brand Collabs Manager is getting extended.

These new features come in addition to the Instagram Live shopping features announced last week.

Justin Osofsky, the chief operating officer of Instagram, said: "Creators already put an incredible amount of effort into their content, and it's crucial that they can make money from that content in order to fuel their work in the future."

The badges will appear as little hearts alongside user's comments on live-streams and will will cost 99 cents to $4.99.

Whilst the influencers will receive 100 per cent of the money, it's also been reported that Instagram may launch a revenue-sharing agreement.

Osofsky added: "There isn't a one-size-fits-all approach to monetisation, so we're focused on building a suite of tools that can support the different needs and ambitions of creators in the long term."

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