A new study, as part of The Pandora Traveler Mindset, has revealed that 77 per cent of people consider music or podcasts, for example, as a great addition to their travel experience. A further three quarters (73 per cent) of those surveyed also revealed their travel experience has been improved as a result of music.
Two thirds (66 per cent) of those surveyed considered music as a way to set a vibe for their experience whilst a similar amount (67 per cent) revealed music was a way to relieve their feelings of stress and anxiety.
Laura Fernandez, the head of Travel and Tourism advertising business for SiriusXM and its brands Pandora, SoundCloud and Stitcher, said: "What we found is, music and travel definitely go hand in hand. But we found that 77 percent of our listeners find music and other audio content … are considered to be a great travel companion. Seventy-three percent of our listeners find music to improve their overall travel experience. Sixty-six percent of listeners think music sets the mood and vibe for their leisure trip. Sixty-seven percent of our Pandora listeners find music to be a stress anxiety reliever."