The company is pushing value hard, extending its £50pp low‑deposit offer until the end of June and confirming there will be no fuel surcharge added to any summer 2026 sailings.

Antonio Paradiso, Vice President of International Sales, said the aim is to make booking feel risk‑free.

He said: “Guests can book with confidence and peace of mind in today’s changing travel environment."

The line’s low deposit, no‑fly options and flexible date‑change policy are all part of making holidays “easier than ever”.

The cruise line is also leaning into its all‑in‑one appeal: full‑board dining, nightly shows, pools, aquaparks, gyms and family entertainment all come as standard. Cabins range from budget‑friendly inside rooms to balcony options and connecting layouts for bigger groups.

For travellers who prefer to skip the airport chaos, MSC is running a packed schedule of no‑fly cruises from Southampton, with itineraries covering the Norwegian Fjords, Northern Europe and the Med. Several sailings will even feature celebrity guests, including Anthea Turner (June 6), rugby legends Ben Cohen, Neil Back and Ben Kay with Kristina Rhianoff (August 8), and football icon Gianfranco Zola (October 19).

Fly and Cruise packages are also being pushed as a major selling point, bundling flights, transfers and the cruise into one protected booking. Departures span Belfast, Dublin, Edinburgh, Glasgow, Newcastle, Manchester, Birmingham and London Heathrow, linking to hotspots including Rome, Barcelona, Tenerife, Venice, Seattle and Barbados.

MSC is also spotlighting its curated shore excursions - and for Yacht Club guests, exclusive tours led by local experts - plus a flexible cancellation policy and free cruise‑change options for Fantastica, Aurea and Yacht Club bookings.

For bookings, head to msccruises.co.uk.