A study by Fairmont Hotels & Resorts - titled the Luxury Insights Report - has revealed that 93 per cent of people consider the hotel to be an important part of the whole travel experience.
Travellers willing to splash the cash on their holidays want those special moments, with 65 per cent of people expecting to have experiences that are not readily available to everyone.
And luxury travellers are also eco-friendly ones too, with 84 per cent of respondents feeling it is important that the recommended experiences don't have negative effects on the local community.
Equally, four out of five people look for environmentally sustainable practices, with locally sourced kitchen ingredients ranking as important.
Sharon Cohen, Vice President of Fairmont Hotels & Resorts, said: "Fairmont properties share a special connection to their communities and part of our brand promise is to preserve these diverse and picturesque locations while enhancing their overall welfare. This guiding principle is inherent to our brand's culture and was the impetus for us undertaking this study to further inform and validate the important role a hotel, specifically a Fairmont property, plays within the local community and how guests, whether abroad or local, perceive them."