Newly released figures from the French Ministry of Economy show arrivals increased by two million compared with 2024, when the country reached the 100 million mark. Tourism revenues also hit a record €77.5 billion, representing a nine per cent rise year on year.
On average, international visitors spent €760 during their stay, underlining the continued economic importance of the sector. European travellers accounted for around three quarters of overnight stays, with strong numbers arriving from Italy, Spain, Belgium, the Netherlands and Germany.
Long haul markets also showed growth. Visitor numbers from the United States rose significantly, while Asian tourism is gradually returning, led by Japan. Air bookings from Mexico, China and Canada have also increased, and nationwide hotel occupancy rates are forecast to rise by 1.3 percentage points.
The Ministry of Economy said France’s enduring appeal rests on its historic landmarks, cultural institutions, varied landscapes across mainland and overseas territories, modern transport network and established hospitality sector. A packed calendar of international events has also helped sustain demand.
Officials noted that the performance in 2025 demonstrates that the country’s popularity remains strong even after major headline events such as the 2024 Paris Olympics and the reopening of Notre Dame Cathedral.
Domestic tourism continues to play a significant role. Regions including Auvergne Rhône Alpes, Occitanie, Provence Alpes Côte d’Azur and Nouvelle Aquitaine account for more than half of all overnight stays by French residents. While summer remains the peak period, mountain resorts are attracting more visitors during winter and shoulder seasons.
The government has set an ambitious target of reaching €100 billion in tourism revenue by 2030.
Serge Papin, Minister for Tourism, said: "This will require diversification of the sector, with a focus on wine tourism, heritage and agritourism."
He also emphasised the importance of sustainable tourism as a competitive advantage and projected the creation of 350,000 new jobs in the sector over the next five years.
