Social media figures such as Jake Paul have made an impact on the sport in recent years with high-profile clashes. Some boxing purists have criticised the events but Canelo feels they have positives as they bring a different audience.
The Mexican boxer said: "The truth is that he [Jake] obviously brings another type of audience, the boxing audience is different, we bring the boxing audience. And personally, for me, another audience that may not see much boxing but wants to see Canelo, he brings that other audience... YouTubers, younger people and it's good that people get to know boxing on the other hand."
Canelo is set to face Billy Joe Saunders in a super middleweight title clash next weekend and he is looking forward to making history in the Texas bout.
He told ESPN: "I feel happy because we broke the presale record, I feel very good, grateful to the people and I hope they enjoy this fight. I feel happy, motivated, I am here for that, to make history and this for me is very important, it is what motivates me to continue."
Canelo recently accused Saunders of making excuses after the British fighter question the choice of judges for the clash on May 8.
He said: "Losers always make excuses, and always ahead of time. When I fight, I'm ready for any style. If you want to go out there and move, if you want to go out and do whatever you want, I am ready for that."