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Facebook to rival YouTube with music video plaftorm

Facebook are adding music videos to their site to rival YouTube.

The social media giant are adding official licensed videos to their platform now in a bid to rival the online video-sharing platform.

In a blog post from Tamara Hrivnak, VP of Music Business Development and Partnerships and Vijaye Raji, VP of Entertainment, said: "We're adding a new way for people to come together around music by bringing official music videos to Facebook in the US.

"Starting this weekend, you'll be able to discover, watch and share music videos from today's top artists to up-and-coming bands and classics across various music genres on Facebook.

"In the coming weeks, we're excited for global music video premieres happening on Facebook, including exclusive music video content from J. Balvin, Karol G, Sebastian Yatra, Alejandro Fernandez and Calibre 50."

And Facebook will also be debuting themed playlists, which become more "personalised" for its users over time.

They added: "We're also launching a new destination for Music in Facebook Watch where you can explore music videos by genre, artist or mood, as well as themed playlists like 'Hip Hop MVPs', 'Trailblazers of Pop' and 'Epic Dance Videos'. You'll also find timely playlists like 'Popular This Week' and 'New This Week'. Over time, the experience will become more personalised to your tastes based on artists you follow and videos you engage with. The Music destination in Facebook Watch will be available on desktop and iOS and Android mobile devices."

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