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Fossil departs smartwatch market

Fossil departs smartwatch market

Fossil is pulling out of the smartwatch market.

The American fashion brand is moving back its focus to traditional watches, jewellery and leather goods going forward, but those who own a Fossil smartwatch will be pleased to hear there will still be updates to their devices.

Speaking to The Verge, Fossil's COO Jeff Boyer said: "Fossil Group is redirecting resources to support our core strength and the core segments of our business that continue to provide strong growth opportunities for us: designing and distributing exciting traditional watches, jewellery, and leather goods under our own as well as licensed brand names."

Fossil hasn't released a smartwatch since 2021's Gen 6 edition.

The market is dominated by the Apple Watch, though Samsung and Huawei still put out luxury Android smartwatches.

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