The furniture and home furnishings company have teased they will be releasing an application that helps customers make their mind up about a product.
Michael Valdsgaard, Senior VP of Digital Development at the company, told Digital.di: "This will be the first augmented reality app that allows you to make reliable buying decisions. When we launch new products, they will come first in the AR app."
It is thought the new app could be ready for when the new iOS, iOS 11, is announced in September.
It comes after Apple recently released ARKit, a framework which allows developers to "create unparalleled augmented reality experiences".
A post on their developers website reads: "iOS 11 introduces ARKit, a new framework that allows you to easily create unparalleled augmented reality experiences for iPhone and iPad. By blending digital objects and information with the environment around you, ARKit takes apps beyond the screen, freeing them to interact with the real world in entirely new ways."
Explaining how it works, they added: "ARKit uses Visual Inertial Odometry (VIO) to accurately track the world around it. VIO fuses camera sensor data with CoreMotion data. These two inputs allow the device to sense how it moves within a room with a high degree of accuracy, and without any additional calibration.
"With ARKit, iPhone and iPad can analyze the scene presented by the camera view and find horizontal planes in the room. ARKit can detect horizontal planes like tables and floors, and can track and place objects on smaller feature points as well. ARKit also makes use of the camera sensor to estimate the total amount of light available in a scene and applies the correct amount of lighting to virtual objects."