Autocar report Jaguar's flagship model will be replaced by an electric version which is set to go on sale in 2019 to celebrate the 50th anniversary of the first XJ.
The new model will be pitched as an alternative to luxury saloons such as the BMW 7 Series and Mercedes-Benz S-Class.
In the past, Jaguar has taken risks developing its vehicles after launching the X350-generation XJ back in 2003. This car mark the first aluminium product by Jaguar.
Six years later, the car company introduced the X351 - which is still on sale now - and it broke away from the design themes that had been followed since the original XJ was launched back in 1968.
They now argue, by reinventing the XJ as an electric model, is the best way of keeping it relevant as the industry begins moving more towards electrification.
Design work has already been completed by Ian Callum and his team and it is understood to have been well received within the company.
Although the XJ marks the move to electric, Jaguar are also launching their first electric car - the I-Pace - in March this year.
This will help give Jaguar a new position as an electric car marker and the firm are looking to keep that momentum.