The latest phone was only released last November but a new report by Apple Insider has claimed KGI Securities' analyst Ming-Chi Kuo has said the disappointing sales could lead to the cancellation of the latest model.
Kuo - who has revealed Apple's plans in the past - revealed it was because of the disinterest in China as the consumers are removing too much usable space, especially when the iPhone 8 Plus delivers more.
The notch contains the 3D scanning sensors and cameras that power Face ID, but cuts into the top of the display.
The iPhone 6 and 7 have been more popular than expected meaning the firm remains 'positive on Apple [and] the iPhone supply chain', the report said.
Although the iPhone X did not bring in the anticipated sales, Kuo did say that Apple will have a modest growth of around five per cent in early 2018 due to the three premium models on sale - iPhone 8, iPhone 8 Plus and iPhone X.
Towards the end of the year, Kuo believes Apple will have around a 10 per cent growth after the iPhone X will be replaced by three new iPhone X-inspired designs.
The iPhone X is currently Apple's most expensive phone to date which experts claim is one of the reasons why the handset hasn't been as popular as Apple first anticipatd.
Forbes reported that this would be the first time the tech giant have cancelled a model since the iPhone 5C back in 2014.