The tech giant claims its latest update to AdSense, will make publishers on the Google Network generate revenue by placing its code on their websites, according to The Drum.
On the official AdSense blog, a post read: "Finding the time to create great content for your users is an essential part of growing your publishing business.
"Place one piece of code just once to all your pages, and let Google take care of the rest."
"Auto ads will now start working for you by analysing your pages, finding potential ad placements, and showing new ads when they're likely to perform well and provide a good user experience.
"Auto ads include Anchor and Vignette ads and many more additional formats such as Text and display, In-feed, and Matched content.
"Note that all users that used Page-level ads are automatically migrated over to Auto ads without any need to add code to their pages again."