The multinational company have announced details of their latest flagship phones - The Galaxy S9 and the S9+ - that have the potential to wipe out the popular iPhone.
Although the handsets aren't too dissimilar to the Galaxy S8, the firm have tweaked a few things and moved some things around - including putting the fingerprint sensor in a different position and creating slightly smaller bezels at the top and bottom.
The best thing about the upgrade is the super-slow-motion camera which will allow users to capture key moments of action and shoot in low-light areas.
Francisco Jeronimo, an analyst at market research firm IDC, told the BBC: "I'm not sure if the improvements will be enough to make people rush and upgrade. The quality of the camera is a purchasing driver for many consumers, and Samsung's does appear better than [Google's] Pixel 2. But I was expecting to see more development around its intelligence - it still relies on the cloud, meaning you need to be connected to the net to do live translations, for instance."
The phones are available for pre-order now.