Technology giants Apple first launched their smart watch in 2015, and since then they have put out Series 1 and Series 2 watches in 2016, and Series 3 in 2017.
But now, according to code in the latest developer's build, discovered by 9to5Mac, the way people use the device may be set to chance, as the company looks set to allow third party developers to create and release their own custom faces for the device.
The report uncovered code in watchOS 4.3.1, which includes some hints at what's to come in future updates, specifically a log message that states "this is where the 3rd party face config bundle generation would happen."
The message is a placeholder reference, but if the move goes ahead, it would allow developers to make their own watch faces in the future.
As of the time of writing, there is no indication of when or if Apple will go ahead with the plan, but it could pose a host of new options for Apple customers in the future.
Apple is yet to respond to the rumours, but according to Gizmodo, the company could give fans confirmation on these third-party faces at the WWDC developers conference this June.
The Apple Watch quickly became the best-selling wearable device when it launched in 2015, with 4.2 million units sold in the second quarter of the fiscal year.
Apple's latest wearable venture, The Apple Watch Series 3, launched in September 2017 and boasted the ability to use cellular connectivity, as well as a faster processor and increased RAM size.