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Amazon creating retailer app store

Amazon is creating an app store for its retailers.

The retail giant has confirmed it is working on another mobile app store, but instead of catering to consumers looking to buy products from the site, the app will instead be making a bunch of third-party apps intended for professional sellers with its new Marketplace Appstore.

According to CNET, the store will be available in North America through Amazon's main hub for sellers called Seller Central, and will include apps to help with pricing items, advertising, and keeping inventory.

In a statement released on Monday (21.05.18), Amazon said: "Many developers have innovated and created applications that complement our tools and integrate with our service. We created the Marketplace Appstore to help businesses more easily discover these applications, streamline their business operations, and ultimately create a better experience for our customers."

Whilst the new app store won't be available to consumers, it's aim to provide a way for more sellers to grow on Amazon could help shoppers continue to have plenty of stuff to buy on the site.

For the developers of the third-party apps, it will come as a huge boost to their businesses, with their apps now reaching an audience of over 1 million US small- and medium-sized businesses that use Amazon every day.

And for the sellers, it makes putting products on Amazon easier than ever, as they can now operate on the go from their phone.

Jeff Cohen, chief marketing officer and partner of Seller Labs, said: "Ultimately, that's what we're all trying to do, is help sellers sell more products on Amazon."

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