The latest in the tech giant's smartphone series is very similar to the recently released iPhone XS, but it has an all new 6.1 inch LCD Liquid Retina Display with an impressive resolution of 1792x828, equating to 326 pixels-per-inch.
Whilst the iPhone XS and iPhone XS Max has OLED displays with 458 ppi.
The iPhone XR also features a single, 12MP camera on the back as opposed to the two lenses on the iPhone XS, and also benefits from features like Portrait Mode and Smart HDR.
And there is also a 7MP front camera with a IP67 water resistance rating, plus Face ID support and 4K video capabilities.
The colours come in white, black, blue, coral, yellow, and red.
The iPhone XR starts at $749 for the 64GB model, and increases to $799 for the 128GB and $899 for 256GB.