The technology giants released the Cortana assistant as an answer to Amazon's Alexa, Apple's Siri, and Google's Assistant devices, but it has now been claimed the device is becoming more of an assistance aide rather than a standalone service, with Microsoft now enabling their tech to be used with Alexa.
According to Gizmodo, the Cortana has been moved to a new home within Microsoft - with its Experiences & Devices Team rather than the AI + Research department - and the company are now working with Amazon to pair Cortana with the Alexa technology.
Microsoft are now encouraging customers to just buy Alexa-powered tech like the recently released Echo Dot and regular Echo and use Cortana through it.
Currently, Microsoft is pushing to use Cortana as a smart chat bot for customer support, and has been retooling search functions in Windows 10 to have less of an emphasis on the voice assistant.
Microsoft's partnership with Amazon also includes features like Skype calls via Alexa devices.