The newest Nokia smartphone comes with five rear cameras, which fuse together when an image is taken to offer owners what it says is "the richest image capture possible".
This lets it preserve details in the highlights and shadows that would otherwise be lost, as well as giving more control over depth-of-focus edits than rival devices, Nokia has claimed.
However, experts believe the super camera might make the device difficult to market to the average consumer.
Francisco Jeronimo from market research firm IDC told the BBC: "Most store sales people are not that well trained when it comes to explaining the differences between one smartphone camera system and another."
But although the phone itself may not sell in huge numbers, the buzz around the unique device may drive sales for Nokia's mid-range phones.
Francisco added: "But this is not just about selling this device. It's about building awareness for the brand by bringing innovation to the portfolio. And it may act as a halo product that drives sales of the firm's other mid-range phones, which are its focus."
The multi-camera set up is based on technology developed by Light, a start-up company that released the L16 - a device with a whopping 16 cameras - in 2017.
The L16 didn't sell particularly well, but Light suggested at the time that it was a stepping stone to bringing its know-how to smartphones.
Last week, Light announced it had partnered with Sony to offer its multi-camera technology to other smartphone makers, and showed off models of camera formations with up to six cameras.