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Tumblr's views 'decline after porn ban'

Tumblr reportedly lost around 100 million views in a month, after implementing a porn ban.

The blogging site removed graphic sexual content after Apple removed the platform from their App Store when they came across child pornography on a Tumblr page.

According to the web analytics firm SimilarWeb, the company's views were down from 521 million in December to 437 million in January.

Tumblr had claimed that they "monitor content uploaded to the platform" using a database of known child sexual abuse material, but that the images that appeared on its site had not yet been included in the database.

The company removed the offending images immediately and deactivated accounts that had shared it, and the app returned on the App Store that month.

At the time, Tumblr said they were "working to resolve an issue with the iOS app".

In a statement on their help page, Tumblr said: "We're committed to helping build a safe online environment for all users, and we have a zero tolerance policy when it comes to media featuring child sexual exploitation and abuse. As this is an industry-wide problem, we work collaboratively with our industry peers and partners like NCMEC to actively monitor content uploaded to the platform.

"Every image uploaded to Tumblr is scanned against an industry database of known child sexual abuse material, and images that are detected never reach the platform. A routine audit discovered content on our platform that had not yet been included in the industry database.

"We immediately removed this content. Content safeguards are a challenging aspect of operating scaled platforms. We're continuously assessing further steps we can take to improve and there is no higher priority for our team."

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