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Facebook changes to stop ad discrimination

Facebook has announced it is making changes to adverts in a bid to protect users from discrimination.

The social network will be making a range of alterations to help people who are looking for a job or housing, and advertisers for housing, employment and credit will no longer be able to target users based on gender, age or location.

Facebook confirmed on Tuesday (19.03.19) that the companies will have fewer targeting options, while the company is also building a tool to let US users search for housing ads throughout the country.

Sheryl Sandberg, Facebook's COO, said in a blog post: "Housing, employment and credit ads are crucial to helping people buy new homes, start great careers, and gain access to credit.

"They should never be used to exclude or harm people."

The changes come after a settlement the company reached with civil rights groups - including the American Civil Liberties Union - after they filed lawsuits alleging that the social network let advertisers discriminate by excluding people from seeing certain adds based on the above criteria.

Meanwhile, it's said that the changes will also have an impact on ads placed on other apps owned by Facebook, including Messenger and Instagram.

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