The latest smartphones from the Chinese company do not feature Google's Play Store, which is usually pre-installed on Android handsets but they include the company's own Huawei App Gallery.
Huawei has pre-loaded new alternative apps of its own and a spokesperson told the BBC that Facebook, Instagram and WhatsApp will all be available via the App Gallery.
Consumer devices chief Richard Yu said: "Today you know because of the US ban... this phone cannot pre-install the GMS [Google Mobile Services] core. It forced us to use the HMS [Huawei Mobile Services] core."
He revealed that the firm had set aside $1bn (£801m) to encourage developers to make their apps compatible with Huawei.
Huawei was blacklisted by US President Donald Trump's administration in May over claims it posed a threat to US security.