The 43-year-old co-founder of the social media site has announced he has set up a "small, independent team" of people to help work on a "decentralised standard for social media", which will see platforms move away from a single point of control to instead have many points of control.
In a series of tweets, Jack explained: "Twitter is funding a small independent team of up to five open source architects, engineers, and designers to develop an open and decentralised standard for social media. The goal is for Twitter to ultimately be a client of this standard."
Jack went on to explain the reasons behind his decision, as he said current centralised social media is prone to presenting misleading information, and often promote controversy rather than healthy conversation.
He added: "Finally, new technologies have emerged to make a decentralised approach more viable. Blockchain points to a series of decentralised solutions for open and durable hosting, governance, and even monetisation. Much work to be done, but the fundamentals are there."
However, Jack admits the road ahead won't be easy, and said changes won't be made to Twitter for several years.
He continued: There are MANY challenges to make this work that Twitter would feel right becoming a client of this standard. Which is why the work must be done transparently in the open, not owned by any single private corporation, furthering the open & decentralised principles of the internet. "This isn't going to happen overnight. It will take many years to develop a sound, scalable, and usable decentralised standard for social media that paves the path to solving the challenges listed above. Our commitment is to fund this work to that point and beyond."
Jack has named the team behind the work Bluesky, and has announced Twitter's CTO Parag Agrawal will be leading the project.